Endeavour Group will add Cape Mentelle to its Paragon Wine Estates portfolio.
Endeavour chief executive Steve Donohue said the group had been on the lookout for a Margaret River operator to include in its stable since launching Paragon Wine Estates – which already includes McLaren Vale’s Chapel Hill Winery and Shingleback Wines – in 2019.
“They[Margaret River brands] don’t come along very often - it was an absolute stroke of luck we were able to acquire Cape Mentelle,” he said.
Endeavour has worked to get a foothold in the premium wines market over the past four years since buying the Chapel Hill business. The Cape Mentelle deal is the company’s eighth purchase.
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The company is upbeat about the brand strength of Australian vineyards both for domestic consumers and overseas,even in the face of rising cost of living pressures across the board.
Monthly consumer price index data released by the Australian Bureau of Statistics on Wednesday put inflation at 7.3 per cent for November,with alcohol prices up 4.2 per cent compared with November 2021 and food prices up 9.4 per cent.
But Donohue said that consumers still want to splash out on small indulgences,like a nice bottle of gin or higher-end wine,even as inflation continues to bite.