A study by international market research company Future Data Stats valued the global wildlife tourism market at $US166.30 billion ($253 billion) in 2023,projecting it to expand by more than eight per cent a year between now and 2030.
“Wildlife tourism has emerged as a captivating and sustainable niche within the broader travel industry,drawing nature enthusiasts and adventure seekers alike,” Future Data Stats reports.
“The market has witnessed a notable surge in recent years,reflecting a growing global interest in experiencing the beauty and diversity of the natural world. This trend is not merely a passing fad but rather a manifestation of the increasing awareness and appreciation for wildlife conservation efforts.”
Another manifestation of that is the success of G Adventures’ Jane Goodall Collection suite of itineraries.
Founded in 1990,Canada-based G Adventures is a pioneer of small group adventure travel with a community and environmental focus.