When it comes to SEO in Sri Lanka or anywhere else,keywords are one of the most important factors. If you want your website to rank higher in the SERPs,you need to make sure that you are targeting the right ones. However,what are the keywords? How do you find the right ones for your website? What are keywords and why are they important for SEO? Keywords are what people use when they are searching for something on the internet. When it comes to SEO,they are important because they are how you can tell search engines what your website is about. If you want your page to rank higher in the SERPs,you need to make sure that you are targeting the right keywords. There are two types;short-tail and long-tail. Short-tail is one- or two broad phrases. Long-tail is three or more phrases that are more specific. It is important to target both types because they each have their benefits. A short tail will get you more traffic,but it is also more competitive. Long-tail may not get you as much