It appears that Khloé and her millions of social media followers,plus the united power of the consumer voice on Twitter,were major factors in the matte foundation being brought back two years later.
All might not be lost if your favourite beauty product is discontinued.Steven Chee
Social researcher Claire Madden says the power of social media has definitely created a shift in how brands determine which products to stock.
“In the past,brands would have been limited to their market research testing,” she says. “But now social media feedback educates brands about products that might not be big money earners,but are ‘a point of connection’.”
There have been other successful resurrections,such as cult favourites Lancôme Juicy Tubes lip gloss and Revlon’s Skinlights illuminator. Due to customer demand,M.A.C launched its #Throwbacks Collection of lipsticks and eyeshadows from the ’90s – a standout was $34.
Urban Decay’s 2010 Naked Smoky Eyeshadow Palette is a collector’s item (thank god I still have one) with 12 shades that are all eminently wearable. The latest incarnation includes 12 smoky neutrals,including three from the past,but that’s as good as you’ll get. Sadly,other much-loved products are lost forever. Or are they?
Beauty behemoth Estée Lauder – which also owns brands such as Bobbi Brown,Clinique,M.A.C and Tom Ford Beauty – has a Gone But Not Forgotten program in the UK where they scramble through their archives to recover products that have been discontinued in the past two years.
Locally,try reaching out to brands via social media to see if they might be willing to restock your favourite products or to see if they have any stockpiles. You can also search on sites such as and,or be like Khloé and buy up big at e-tailers like eBay or Amazon.
If all else fails,there are some great stand-ins for the old favourites. Nars’ liquid blush in Hot Tin Roof,circa 2018,was the perfect brick red. For the dupe,try from Sephora,$57. You can even create your own legendary lipstick from scratch at,$65.
The Love List
It’s all about face discs this week,from perfectly soaked serum versions to exfoliators and reusable cleansers.
Ask Steph
What is the hottest nail colour for winter 2023?
Chrome polish painted over opaque and sheer shades. Start with a milky-white shade and finish with a chrome overlay (we love from Adore Beauty,$24) to update summer’s glazed doughnut trend.
Follow Stephanie Darling on Instagram. Send questions to.
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