A revealed that 46 per cent of Australians have,or are planning to,shop the sales this year. In terms of popularity,Black Friday (30 per cent) has overtaken the Boxing Day sales (26 per cent).
Whether you’re looking to save a few bucks on your Christmas gift shopping with the cost of living tightening wallets or are looking to score a deal on something on your own wish list,there are plenty of reasons to check out this year’s deals.
From swimwear to flights,here is our curation of 2023’s Black Friday sales.
Fashion
Afends;Goldie + Ace from The Iconic;Bec + Bridge;Andie Swim;Paire;Aje Athletica.Supplied
For resort wear,head to the aptly named for swimwear,casual dresses and more (up to 80 per cent off select styles,November 24 to 27),or grab a new pair of swimmers fromwhich is offering 40 per cent off everything (until November 26).
Mammoth retailer has an abundance of deals across menswear,kids fashion and women’s clothing including Levis,Camilla and Marc and Ted Baker (30 to 40 per cent off,until November 27). is also participating in the sale,with a range of savings including 40 per cent off full-priced men’s clothing,footwear and accessories from,, and more.
Byron Bay labelis offering up to 70 per cent off its range (until November 27),while other Aussie brands including (20 per cent off select styles,November 21 to 27), (up to 50 per cent off select styles,until November 27) and(up to 80 per cent off,until November 27) are jumping on board the Black Friday sale train.
Strip down and shop Sydney label′ s range of leakproof underwear,bike shorts and bodysuits (15 per cent off,until November 30) or browse’s collection of bamboo underwear and loungewear for men and women (up to 50 per cent off,until November 26).,known for their luxe socks,are offering up to 40 per cent off on their range that extends to underwear,towels and loungewear.
Restock your activewear wardrobe at (30 per cent off sitewide,November 21-27).
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Swimwear label is offering 20 per cent off their new collection (until November 29),while are taking 30 per cent off their range of hooded beach towels for kids (until November 27).
A host of Australian labels have joined in on the sale,including (30 per cent off full priced items,until November 24), (up to 60 per cent off select products,until November 27), (30 per cent off sitewide,exclusions apply. Until November 27), (60 per cent off select styles,until November 29) and (up to 30 per cent off select styles,until November 27). is hosting a private warehouse sale,with prices starting at $40 (until November 27).
For all your luxury fashion needs, is offering up to 30 per cent off (until November 22),whileis taking 20 per cent off its range,as well as free shipping on select sale items (until December 1). Or,head to Australian vintage retailerfor up to 80 per cent off their range of designer gems (until November 27).
Scandinavian retailer is offering 20 per cent off its entire range of men and women’s clothing (until November 27).
Planning a summer camping trip? Grab some new gear at(30 to 40 per cent,until November 27) or (up to 30 per cent off select styles,November 23 to 26).
For the men who want a full closet update head to for 30 per cent off everything (November 27). Stock up on wardrobe essentials or find your perfect pair of jeans at which is offering 30 per cent off sitewide for both men and women (Until November 29).
If you’re looking to freshen up your workouts look no further than which is offering up to 70 per cent off storewide (end date TBC).
is offering 50 per cent off almost everything,the large wearable blankets make a great Christmas stocking stuffer for kids and grown-up kids alike.
Footwear and accessories
Dylan Kain;Converse;Daniel Wellington from David Jones;Le Specs;Mejuri.Supplied
If you’re looking for a new pair of sneakers,shop’s range – including Adidas,Nike and New Balance – at 20 per cent off storewide on November 24,50 per cent off from November 25 to 26 and a further 20 per cent off on November 27 (exclusions apply).is taking 60 per cent off select styles until November 26.
Grab a pair of sandals frombefore summer (30 per cent off storewide,November 24 to 27. Use code “CYBER30″),from (30 per cent off storewide until November 28) or (30 per cent off,until November 28).
Kiwi leather craftsmen is offering 20 per cent off select items (November 24 to 27),while Aussie accessories label Dylan Kain is taking 30 per cent off sitewide (use code BLACK30,until November 30).
Grab a new pair of shades before summer from with 30 per cent off everything (excluding gift cards,November 21 to 27).
At David Jones,save on a selection of full-priced watches including,, and (30 per cent off,exclusions apply. Until November 27).
Treat a loved one (or yourself) to the diamond range at (20 per cent off,November 20-27) or fine jewellery from(November 21 to 27,20 per cent off with a minimum spend of $150).
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Spoil yourself with a new handbag from(20 per cent off sitewide,until November 26) or (50 per cent off sitewide,until November 26).
If you’re in the market for a new pair of sneakers,head to (up to 50 per cent off select styles,November 24 to 27),(up to 40 per cent off select styles,November 24 to 27) or (25 per cent off select styles,November 24 to 27).
Elevate your outfit with high-quality,classic and trendy accessories from who are offering shoppers 30 per cent off all orders sitewide. (Until November 27th).
Head over to for sport and streetwear shoes and accessories with a discount of up 70 per cent off for men,women and kids ranges. Use the code “CYBER20” to take a further 20 per cent off at the checkout (until November 27).
Home
Clubbies House;Sheet Society;Our Place;Fazeek;Dyson;Double.Supplied
If your sheets are looking a little worn,head to for up to 60 per cent off their entire range (until November 27), for 20 per cent off everything,over 35 per cent off bedding bundles 40 per cent off last chance (until November 27) or (until December 3) for up to 70 per cent off just about everything. Keeping it in the bedroom,invest in a good night’s sleep with 55 per cent offmattresses (until November 28) and 30 per cent off the entire range at(until November 28).
Avid home cooks can enjoy up to 45 per cent off Instagram-favourite cookware brand(until November 28),and 20 per cent off sitewide at(until November 28).
If you’re planning on finally getting around to that home renovation project or setting up a kitchen garden,head to (up to 50 per cent off select products,until November 26) or (various deals,while stocks last).
Now is also a good time to stock up on hand wash,cleaning products and more from social enterprise(50 per cent off sitewide,November 24-27).
Get ready for summer entertaining and stock up on Melbourne label’s (up to 40 per cent off,until November 27) range of glassware,or up your barbecue game with a wood fire grill from (up to $400,until November 27).
Have you joined the growing number of? Stock up on’s range of alcohol-free wine with 25 per cent off their entire selection (November 24-29).
If you’ve been coveting something from,save $550 on their Cyclone V10 vacuum (until December 6),$450 on the V8 vacuum (until November 29) and $400 on the V11 vacuum (until November 29).
Australian brand (until December 5) is offering 35 per cent off their rug range. Or head tofor tiered discounts on their machine washable rugs and a $50 gift card to kid’s brand By Billie with every purchase (until November 29). And if your walls need a little TLC,take 35 per cent off range of framed styles.
Finally,if you’re looking for your next TV show to devour,get three months of basicfor $6 (until November 27).
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Update your bedding with $50 off‘s doona range (until November 27),or head to who are offering up to $375 off their collection (until December 4). And if you join’s member program,you can shop 15 per cent off all their home furnishings (until November 27).
Bright and colourful Australian homeware brands (30 per cent off almost everything,and up to 65 per cent off already reduced items. Until November 27) and(25 per cent off sitewide,until November 29) are also taking part in this year’s sale.is offering 30 per cent off sitewide (until November 26).
Treat your fur baby with 25 per cent off’s entire range and up to 60 per cent off select items at(until November 27).
If you are in need of a bedroom refresh or restyle has you covered with 50 per cent off mattresses and 30 per cent off bedroom furniture (until November 27).
Beauty
Laniege from Sephora;The Ordinary;Phillips from Shaver Shop;Medik 8 from Adore Beauty;Mr Smith.Supplied
Shop a broad catalogue of beauty favourites at (up to 40 per cent off select brands,November 22 to 27), (up to 20 per cent off with code “BLACK FRIDAY”,November 23 to 26) and (up to 65 per cent).
Deciem,the science-backed skincare company behind and,is taking 23 per cent off everything for the month of November,while over at,the entire range is 20 per cent off (November 24 to 29).
Take 15 per cent off’s entire range of Australian-made hair care products.
is also offering various discounts on their skincare sets perfect for Christmas gifting (while stocks last) and’s sunscreen range,with its pastel holographic packaging,make great stocking stuffers for teens (25 per cent off select products,until November 30).
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Make-up brands(until November 27) and (until November 26) are offering 20 per cent off their entire ranges. is also offering 20 per cent off sitewide (until November 27).
Stock up on skincare at (20 per cent off sitewide,until November 26),(50 per cent off sitewide,until November 26) and(up to 40 per cent off sitewide,until November 27).
You can’t put a price on an award-winning smile,but you can discount teeth cleaning and whitening products from who are offering up to 60 per cent off.
want you to look your best with a range of buy two and get one free deals on selected products including the Nutricentials Pumps vitamin C + collagen,Sunright Sunscreen SPF 50+ and Celltrex always right recovery fluid (while stocks last or until November 27).
Travel
July;Antler;MAISON DE SABRE;Snap Wireless.Supplied
Start making moves towards your 2024 travel bucket list. are offering up to 50 per cent off all their trips,as well as a $500 discount to use on their airfare (until November 27),while has a range of discounts on offer across flights,tours and cruises (until November 30). And if you’re a fan of group travel,is taking up to 25 per cent all overseas trips until December 1. Finally, has discounts starting at 30 per cent for accommodation domestically and internationally,and a 25 per cent off attractions and things to do (until November 29).
Pair the holiday with a new suitcase from(spend $300 and save $30,spend $600 and save $100 or spend $1000 and save $200. Until November 28) or(up to 50 per cent off,until November 27). is offering 60 per cent off their entire site,where you can grab a new phone case,laptop bag or backpack (until December 1) while
Adelaide brand are offering up to 50 per cent off their portable chargers and travel accessories (until November 26).
Gaming and technology
Xbox;FIFA 22 from Playstation;Google from JB Hi-Fi;Sonos;Samsung.Supplied
Shop a range of deals fromacross brands like Apple,Bose,Garmin and Google,including 50 per cent off a Google Pixel Watch (until November 27).
is taking up to 25 per cent off select products from their collection,including their portable speakers perfect for outdoor picnics this summer (until November 27).
Avid gamers can save up to $130 onSeries X consoles and up to 50 per cent off games via Microsoft (until November 27). For those with a console head over to the PlayStation Store for up to 70 per cent off games or save up to 30 per cent on a 12-month membership of PlayStation Plus (until November 27).
is offering a range of discounts on the latest tech including shaving off $250 on a Galaxy Watch6 or $650 on a Q930C Q-Series Soundbar (until November 27).
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