Woolworths has launched a new app that allows customers to have groceries delivered in an hour.Credit:Patrick Scala
About 4000 products from fresh produce to cleaning supplies will be available from Woolworths’ small format Metro stores via Uber couriers. The first three deliveries are free,with a $5 delivery fee and $20 minimum order thereafter.
Woolworths’ chief transformation office,Von Ingram,described Metro60 as a way for customers to quickly get last-minute snacks,ingredients or meals.
“Our busy customers are already familiar with the convenience a Woolworths Metro provides when
they’re on the go,and we see Metro60 as an opportunity to offer a new level of ultra convenience and help customers save even more time,” Ingram said.
The new Woolworths Metro60 app.
Woolworths’ move follows astring of start-ups in Australia that sprung up last year offering supermarket deliveries in 10 or 15 minutes,including Milkrun,Voly and Send.
Sendcollapsed in May whileThe Sydney Morning HeraldandThe Agerevealed Volyhad cut staff and stores earlier this month amid atechnology downturn that has made it harder for start-ups to raise money.
But Woolworths poses an even greater challenge for the two surviving firms. Even compared to Milkrun,which has announced capital raises totalling $86 million,Woolworths is a financial colossus with a market capitalisation of more than $42 billion,an established supply chain and a huge store network across the country.