“It’s interesting ... even just a month ago,[I would have said] ‘wow,we’re expecting another round of material inflation in this next half’,” Meij said. “But now,actually,I’m now expecting deflation in soft commodities.”
Cheese,which is “by far” the biggest cost for the business,has come down to its usual average price,according to Meij. So has wheat,and this is expected to have flow-through effects down to meat toppings,as grain is one of the major costs in producing meat.
“In the near term,it would appear,we don’t even have to worry about[inflation] because it’s actually going the other way,” he explained.
Domino’s’ strategy to combat inflation has involved a push to boost sales,raising prices for some products and providing a greater selection of affordable options through its expanded $8 Value Max range,which includes some items previously on the $5 value range. Its recently launched Burger joint pizza range has also helped to drive higher sales.
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“We have had to slightly increase some of our prices and are likely to have to increase some more,” said Meij. Australian customers have so far responded well to the new $6 delivery fee,which the company is now looking to roll it out in other countries,he added.
The Domino’s chief pinpointed Australia’s worker shortage as the greatest challenge for the ASX-listed business as it looks to expand further. The nation’s unemployment rate is at 3.4 per cent,the lowest level in about four decades,and projected to drop even lower.