In the latest Total News readership figures released by Roy Morgan,The Age is once again Victoria’s most-read masthead,with a cross-platform readership of 4.8 million.
This placesThe Age as the nation’s second most-read news brand,securing its standing ahead of theHerald Sun,by more than 800,000 readers.
The Age has a cross-platform readership of 4.8 million.Paul Rovere
The Monday to Friday print edition ofThe Age attracted 2 per cent year-on-year growth,outpacing its competitors,with a readership of 281,000. Meanwhile,the Saturday edition had annual growth of 3 per cent,with 431,000 print readers. Over the past four weeks,an average of 1.15 million individuals engaged with the print editions ofThe Age.
The publication’s supplementary content has also grown,with Good Weekend solidifying its position as Saturday’s most-read magazine insert across New South Wales and Victoria. The print readership for Good Weekend averages 767,000,marking a 6 per cent increase compared to the previous year.
Editor ofThe AgePatrick Elligett said:“Our own readership analysis shows Victorians are highly engaged with our unique coverage of Victoria on both our print and digital platforms.”
Overall,Nine’s total publishing assets,includingThe Age andThe Sydney Morning Herald,reach a de-duplicated audience of 16.2 million Australians across both print and digital platforms. The total news readership figures are produced by Roy Morgan for ThinkNewsBrands.
Sister publicationThe Sydney Morning Heraldrecorded a cross-platform audience of 7.39 million.
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