On the software side,GoPro relaunched its automatic video editing mobile app,QuikStories,earlier this year,and Woodman sees it as the key to GoPro's future success.
The company is using"computer vision"and"machine learning algorithms"to help power QuikStories. The software uses facial recognition and camera movement to create a compelling movie,as well as analysing footage GoPro users are famous for – surfing,skiing,mountain biking – to identify the activity in the frame,and optimise the edit for it.
"We're building those smarts into our cameras and into our app,and,because we own the whole stack,software and hardware,we just don't think anyone can match us. The magic is in that automation."
GoPro's upcoming Fusion camera is the company's first 360 camera,but unlike most in the category,VR is not the focus.
"We've always wanted to give our users perspectives they'd never seen before,to capture images that weren't possible before our cameras came along. Capturing a full 360 around you means you're capturing moments you never intended,and we think the most interesting stories are the ones you never intended."
I ask Woodman if he thinks drones could ever become a mainstream product in Australia,when flying even a hobby drone is difficult in the Civil Aviation Safety Authority's highly regulated airspace.
"I think time is the key factor here. As people become more familiar with drones,and operators understand their responsibilities when flying them,we'll see people become more comfortable. And as drones become smaller and quieter,they'll become less intimidating."