Kennedys partner Rebekah Giles,who is acting for the businessman,said that"in the past two years I have received an increased number of instructions from clients who are being extorted by disgruntled customers or others,[or] trolled by competitors or other aggrieved parties through global digital platforms like Google,Facebook and YouTube".
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"I am rarely able to give these clients any comfort or certainty that anything can be done,"she said.
"While my clients follow the removals procedure,Google is rarely responsive in a timely fashion or at all,by which time the reputations and livelihoods of my clients have been trashed,spread amongst friends and family and industry."
The removals process involves submitting a requestusing an online form,which is directed to the California-based Google LLC.
In this case,Ms Giles said her client had been in"constant communication with Google for many years"and his business"has had to go to the significant expense of using my firm to get the attention of Google in order to protect its digital reputation".
"The ordinary person does not have the resources or the appetite to agitate matters with a global giant like Google through the legal process,"she said.
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"The removals process does not work and it is very difficult to get assistance from Google LLC’s wholly-owned subsidiary,Google Australia."
In a decision that is likely to be the subject of an appeal,the NSW Supreme Court ruled last month that media organisations includingThe Sydney Morning Herald andThe Australian were liable for the allegedly defamatory comments of readers on their Facebook pages. This was so even though the plaintiff had not asked the outlets to remove the comments.
The states and territories are currently reviewing the country's outdated defamation laws andexpect to begin enacting changes from June 2020.
NSW Attorney-General Mark Speakman,who kicked off the review in June last year,said"the NSW-led national reform process is aimed at providing a cyber-age reboot to defamation law across Australia".
"During this process,the defamation working party is consulting widely with both publishers and plaintiff representatives to ensure the resulting reforms are fit for the digital age,"he said.
Google and other digital platforms are able to rely on a number of protections in Australian defamation law,including the defence of innocent dissemination. But they may be liable for defamation if they are alerted to defamatory material and do not remove it.
Ms Giles said"the government should act to ensure that Google,Facebook and Twitter are accountable. These companies should not be allowed to operate here if they do not follow Australian laws and court orders. It's as simple as that".
The court has the power to consider a range of sanctions including jail time and or a fine.