Kardashian and her business partner,Jens Grede,have sought to turn Skims into the next big apparel brand.
“It has grown quickly and we’re so proud of that,” Kardashian said in an interview. “We’ve had a really good flow of product launches.”
The company started as a seller of shapewear to help customers fit into body-hugging clothing. But shapewear no longer represents a majority of its sales:Skims has expanded into an array of clothing categories,including loungewear and swimwear,with plans to branch out into men’s clothing this fall.
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And once known for selling directly to consumers,Skims is making a bet on physical retail,with plans to open its first flagship stores next year in Los Angeles and New York City.
Grede,who is Skims’ chief executive,said in an interview that the company was now profitable and on track for $US750 million in sales this year,up from $US500 million in 2022. About 15 per cent of its online customers come from outside the United States,and nearly 70 per cent of its overall customers are millennials or Gen Z-ers.
Over the last year,he said,11 million people have joined wait-lists to buy the brand’s most-popular items,which often sell out.