It unleashed a torrent of “not cross buns”. Among the hybrids dreamt up by supermarket marketing teams have beenburger sauce,sour cherry,andjalapeno and cheese,to name a few. This year’s entrants have included Iced VoVo and Pizza Shapes,tapping into Australia’svoracious appetite for nostalgia.
While shoppers may initially baulk at the thought of hot cross buns with pizza seasoning,unusual flavours are proving popular. New additions have “flown off the shelves”,says a Woolworths representative,noting their buns riffing on fairy bread and Biscoff have nearly sold out. At Coles,Iced VoVo has sold out in Queensland and South Australia,while the success of the much-maligned Vegemite and cheese variation warranted its return for a third year.