While Dyson senior engineer Adriano Niro acknowledges the price will deter many consumers,he assures the Supersonic offers value for money.
"We have always had the skills to design a hair dryer[at Dyson]. We never bring out a new product that doesn't benefit the consumer ... we have to be better than anything that's out there,"he told Fairfax Media.
It's a bold claim but consumers will get their chance to have their say from next Saturday,when the dryer goes on sale at Myer,which is holding the national launch event,and David Jones.
Consumer organisation Choice is yet to conduct its own extensive testing on the Supersonic but spokeswoman Kate Browne said first impressions were good.