Drip pricing occurs when an advertised price becomes unavoidably higher as an online transaction progresses.
The ACCC brought its action against Jetstar and Virgin after it found they utilised drip pricing when advertising specific airfares without disclosing additional booking and service fees until late in the sale process.
In relation to Jetstar,the court found that specific advertised airfares displayed on its website in 2013,and its mobile site in 2014,were false or misleading.
For example,in 2013 Jetstar advertised flights on its website from Brisbane to Melbourne from $139 per person,and from Melbourne (Tullamarine Airport) to Brisbane from $109 per person,without adequately disclosing the additional charge of an $8.50 booking and service fee,for each flight.