On International Women's Day,model and entrepreneur Kimora Lee Simmons Leissner announced she was reviving her cult oughts brand,Baby Phat,created as an offshoot to her then husband Russell Simmons'Phat Farm menswear range 20 years ago.
News of the return of the rhinestone-heavy,kitty-logo-adorned streetwear brand was met with near slavishness online.
MSN's headline read:"Baby Phat is making a comeback,and we're waving our pink flip phones in celebration."Teen Vogue remembered the brand as well ahead of the curve when it came to inclusiveness and diversity because of the way it spoke to women of colour. This time around,Baby Phat will be aimed at Millennial and Gen Z customers i.e. the super woke demographic set to have serious earning power.
Meanwhile,in recent months we've seen the return of blue light disco classic,the boob tube,at Tommy Hilfiger autumn/winter 19 and Alexander Wang autumn/winter 19.
AtLondon Fashion Week,dresses over jeans,a look popularised by Mischa Barton circa 2004,was a legitimate trend. Puka shell jewellery is everywhere and the bucket hat,an item with a long and interesting history but particularly popular among the oughts raver set,has been sighted everywhere from Prada to Rihanna.
Alexa Chung brought back the 2000s staple of the skinny scarf during her London show,and ultra low-rise jeans – first created by the late (and great) Alexander McQueen in the'90s and then popularised by just about every teenage girl (who paired them with the latest Lip Smacker) –have been threatening their return for some time (to the collective horror of the internet).