After closing her two Sydney boutiques and making 22 staff redundant,fashion entrepreneur Kym Ellery announced her Australian operation is ending.
Ms Ellery and her fellow director,dad Bruce Ellery,appointed Bentleys Corporate Recovery to liquidate Ellery Land,which was 100 per cent owned by Ms Ellery through a holding company.
On Friday the liquidators filed a notice to wind up the company with the Australian Securities and Investments Commission (ASIC).
Emerald City understands former employees will have to apply to the government under the Fair Entitlements Guarantee for their redundancy pay,which can take up to 16 weeks to process.
Earlier in April,Ms Ellery removed her name from the Australian company,changing it from Ellery Land to a catchy-sounding ACN 124 374 358 Pty Ltd,the Australian company number.
The brand hosted a"mega sale"at Paddington Town Hall this month with up to 90 per cent off never-before-seen pieces.
Renowned for its exaggerated silhouettes,70s-inspired tailoring and innovative use of textiles,Ellery Land is understood to have taken an unsuccessful foray into denim and footwear,leaving the company at a significant loss.
The closure of the once successful brand is the latest in a long line of Australian fashion brands that have entered into voluntary administration over the past few years. Ellery collections have since been stocked in a number of influential global retailers including Dover Street Market,Selfridges,Browns and Net-a-Porter.
At the peak of the brand's success,Ellery made its debut at Paris Fashion week in October 2015 after being accepted by the event’s controlling body,the Federation de la Haute Couture et de La Mode. It is understood Ellery's international businesses will continue.