Vanessa Rose,category manager for online retailer Wild Secrets,said she would welcome new safety regulations for the industry"provided they go far enough and genuinely have customer interests at heart".
"It is not surprising that the industry in general has remained without adequate regulations for so long,"Ms Rose said.
"Sex toys can be made cheaply in huge quantities and sold to consumers seeking fast,affordable gratification – it’s a multi-billion dollar market."
Adulttoymegastore founder and owner Nicola Relph said her company would be an observer of the ISO project committee,having pushed for a focus on safety for a long time.
"It’s very early stages so we don’t know how quickly it will happen yet and we don’t know the scope,"Ms Relph said.
"Probably it will firstly be down to materials,making sure the materials that manufacturers are using in the toys are to the correct standard and then they'd go on to design features."