Although the backbench MP has only 38,000"fans"on the social media platform,compared to 231,000 for Mr Morrison and 124,000 for Mr Albanese,he regularly outperforms both men on engagement – particularly the number of people sharing his content.
Since July 1,there have been 1.33 million interactions involving Mr Kelly's page,compared to 1.26 million for Mr Morrison and 720,000 for Mr Albanese. Mr Kelly regularly outperforms the Prime Minister,and there have only been three weeks since July 1 when the Opposition Leader had more interactions than Mr Kelly.
The effect is more pronounced when it comes to the number of"shares"Mr Kelly's content receives. Since July 1,his posts have been shared 447,000 times - nearly six times more than Mr Morrison's 81,000 shares,and more than three times Mr Albanese's 128,500 shares.
The Sun-Herald andThe Sunday Age collated the data using the analytics tool CrowdTangle.
Carrington Brigham,managing director of digital at communications agency Agenda C,said Mr Kelly had"cultivated a multi-conservative following"including One Nation voters and"extreme conservatives".
"He does this with rich meme content that is stimulating,share-able and attractive to his base voters'inherent views on particular polemic issues such as climate change,political correctness and President Trump,"said Mr Brigham,who formerly worked for Liberal-aligned research firm Crosby Textor.