“The interesting thing is the reach has certainly grown this year. The A-League,on our platforms,the reach is up 22 per cent,and that’s important. No matter what way you cut it,the reach is bigger. Because we’re across three platforms[linear TV,10Play and Paramount+] it doesn’t come through as strongly that that is the case.
“There’s an awful lot of noise around it,which is to be expected - we’re used to that. We really want to make sure people know we’re committed to it. We’re coming into something we knew needed to build and grow ... we got a few curveballs this year that will make it easier,moving forward,to amplify and build on that.