OA has brought in management consultancy Dandolo Partners to chart a way out of the crisis,transform its operating model and produce a “new-look” company.
“What we are doing at the moment is not sustainable in the long term,” said Allan,adding that the new direction,which would probably feature a sharpened focus on local talent and content and fewer imported stars,would be made public in the next three to four weeks.
In September 2020,at the height of the COVID outbreak,OA generated a storm of negative publicity after it sacked 56 staff,including more than a quarter of its musicians.
While she was reluctant to comment in detail on future plans,Allan insisted more redundancies were not on the horizon.
“Everyone’s had enough of that,” she said. “This is about our own agility. It’s not about job losses at all. It’s about being able to streamline what we do. We’re quite a cumbersome beast.”