“People always felt that November was too early. Retailers tried to encourage and position[Christmas] in November,but really failed at it,” he said.
“Now it’s consumer led and we’ve got many indications that people have started shopping back in October.”
Projections from the association and Roy Morgan are tipping sales will hit $6.2 billion over the “Black Friday” and “Cyber Monday” sales events,which fall on the last weekend of November.
By comparison,the forecasts for last year’s Boxing Day sales were $3.1 billion.
Amazon Australia’s country manager,Janet Menzies,said she expected shoppers would gravitate to sales events this year as they work to ensure their dollar goes further after months of cost-of-living increases.
The Black Friday sales event also looks set to eclipse Boxing Day as the biggest date on the shopping calendar.
“We expect Black Friday will be the bigger of the two events as Australians shop for their loved ones,” Menzies said.