“I believe changes to gambling ads don’t go far enough,” Littleproud said on Thursday.
“We need to have a conversation about whether or not gambling ads should be on at all – especially given that children are often watching sport,or families are together to support their favourite team when the betting ads come on.
“Children are exposed to gambling ads as soon as they start watching sport on television or online and that’s often from a very young age.”
He called for public debate on this issue to be steered by the parliament’s standing committee on social policy,which is holding an inquiry into online gambling and its impact on problem gamblers and children.
The inquiry,led by Labor MP Peta Murphy,will examine the effectiveness of current online gambling regulations and advertising restrictions,including advertising on social media and through sponsorship or branding.
The introduction of new taglines - which include “chances are you’re about to lose”,and “What’s gambling really costing you?” - has reignited a debate this week about the normalisation of gambling in sport.