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Kanye West,now known as Ye,appears masked and behind a copy of the Bible,on Infowars on December 1. He also wore a balaclava to the BET Awards in Los Angeles in June.Credit:Screenshot/Infowars

Musk said on Friday (AEDT) that Ye’s Twitter account was being suspended as he had again violated rules against incitement to violence. That announcement came after a Parler spokesperson said that the rapper’s deal for Parler collapsed in mid-November.

The social media service,owned by Parlement Technologies,did not specify why.

“Parlement Technologies has confirmed that the company has mutually agreed with Ye to terminate the intent of sale of Parler,” a company spokesperson said in a statement. She added that Parler would “continue to pursue future opportunities for growth and the evolution of the platform for our vibrant community”.

Ye could not immediately be reached for comment.

In October,Ye said he would use Parler to ensure that conservative voices were heard. “In a world where conservative opinions are considered to be controversial,we have to make sure we have the right to freely express ourselves.”

Since then,he has continued to push anti-Semitic messages. Several fashion brands,including Adidas,have severed deals with him because of those posts.

Kanye West,also known as Ye,presents the lifetime achievement award at the BET Awards at the Microsoft Theatre in Los Angeles in June.Credit:Invision/AP

On Thursday,Ye appeared on a podcast hosted by Infowars conspiracy broadcaster Alex Jones,during which Ye praised Adolf Hitler.

“Every human being has value that they brought to the table,especially Hitler,” Ye said during the interview,which took place about two weeks afterhe dined with former US president Donald Trump at Trump’s Florida home in Mar-a-Lago,accompanied by Nick Fuentes,an outspoken anti-Semite and Holocaust denier.

The restrictions on Ye’s Twitter account were lifted last month. He was welcomed back to the platform by Musk,who had completed his acquisition of the social media service.

Kanye West,meets with then US president Donald Trump in the Oval Office in 2018.Credit:Bloomberg

Musk responded to one of Ye’s first tweets after returning to the platform with a message that toyed with Ye’s name:“Don’t kill what ye hate Save what ye love.”

Ye has celebrated his return,frequently tweeting. “I love the first amendment!” he posted on Thursday. “I pray to Jesus that Elon is for real …”

His account on Parler has been largely dormant in recent days. At time of publish,his last post was a week ago,when he shared the hashtag “#YE24”,hinting at another presidential run. (During a bid for the nation’s highest office in 2020,he missed the deadline to appear on the ballot in many states and got only about 60,000 votes.)

Parler,which was started in 2018 and is based in Nashville,Tennessee,is known as an alternative and anything-goes social media site. It has become popular among those who said they had been censored on mainstream platforms for holding right-wing views. Backed by right-wing activist and heiress Rebekah Mercer,Parler was once the most downloaded app on Apple’s App Store,fashioning its resistance to stringent content rules into a selling point and drawing millions of Trump’s fans in the process.

Last year,Apple,Amazon and Google kicked Parler off their platforms after it hosted calls for violence around the time of the January 6,2021,riot on Capitol Hill. Apple and Google later restored the app,but it has struggled to maintain a large user base.

When Parler was returned to Google’s Play Store in September,Christina Cravens,Parler’s chief marketing officer,said in a statement,“While Parler believes the best way to address the problems of hate and divisiveness in today’s culture is to allow more speech,not less,we are still happy to do business with those who think differently,on the terms on which we do agree.”

This article originally appeared inThe New York Times.