Han detailed that previous relationships have broken down due to partners who lacked drive. So,when she was paired up with Seed,an online businessman who works in the crypto space (he also has plans for a podcast),she was less than impressed.

Again it’s not about who is right or wrong,Han is allowed to prioritise stability,and Seed is allowed to be a CryptoBro,but you have to question the intention behind the pairing. Sure,as the experts will tell us,finding true love requires a level of openness. But where is the line when it comes to toying with people’s emotions in the name of seriously juicy TV?

To be fair,some couples seem well-matched,with the season’s two youngest pairings,Lyndall Grace and Cameron Woods (both 27),and Tahnee Cook,27 and Ollie Skelton,26,appearing to build a genuine connection.

Over the years,the show has slowly upped the drama and been met with stronger ratings and greater brand awareness.

The infamous dinner parties were introduced in season two,while seasons five and six were rocked by cheating and partner-swapping scandals. They remain the highest rating seasons of the show,with an average consolidated audience of 1.33 and 1.43 million viewers respectively,according to OzTam data.

Meanwhile,season six,which featured the controversial partner swap between Sam Ball and Ines Basic,helped takeMAFS global. During its season broadcast on Channel 4 in the UK,the show reached an average consolidated audience of 1.4 million viewers. It was the top-ranked series on All 4,Channel 4’s on-demand service,every week during its run.

We’ve also had the addition of Confessions Week,the Photo Ranking challenge and the Honesty Box,all elements that are framed as learning experiences for the couple but also happen to make for scandalous viewing.

This season will see theMAFSformat tweaked once more with the introduction of a partner-swapping challenge. This will undoubtedly make for gripping viewing,the kind of fireworks that have become the program’s bread and butter.

But the problem with fireworks is that they only last so long before they fizzle,and the furtherMarried At First Sight drifts away from its original intentions,the higher the chance of a burnout.

The reality TV landscape is littered with once-infallible shows that overdosed on drama and went from untouchable to unwatchable (see also:The BachelorandMy Kitchen Rules).

As it stands,Australia remains wedded toMAFS,but if the marriage is to last maybe the show requires growth,evolution and just a little more love.

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