The scheme will encourage local retailers to design and sell clothes made from natural fibres,as well as promote textile recycling for both industry and consumers. It received a $1 million federal government grant for its development and is expected to be operational by July 2024.
Industry leaders say the local initiative could be undercut by the influence of overseas online fast fashion behemoths,such as Chinese-owned Shein which adds an estimated 6000 to 10,000 new styles to its website every day. Such brands are popular in Australia,particularly with Generation Z.
“We need to completely move away from the Shein business model,and say that is not acceptable,” said Leila Naja Hibri,CEO of the Australian Fashion Council and a sustainable fashion advocate.
“We refuse to accept the export of ‘illicit drugs’ into our country … we have the ability as a society and with government to stop this.”
A large part of these brands’ popularity is their lower cost:Shein’s website lists thousands of items – largely polyester designs ranging from activewear to work blouses and pants – for less than $10.
A report commissioned by those working on the stewardship scheme estimated more than half (52 per cent) of new clothing purchased in Australia in 2018-19 was made from polyester,which releases carbon dioxide when made and is difficult to recycle.