Meghan succeeded where other brands have failed,with the $289 horizontal-striped tube dress sold out on Posse’s website and at luxury e-tailer Moda Operandi. Pre-sales are already in place for shipments in October.
“Many women feel self-conscious in striped styles around their hips and bottoms,and tend to avoid wearing them,” says Ilana Moses,owner of luxury boutique Grace Melbourne.
“It can also be a problem around the bust,” says Elinor McInnes,designer of Australian label Joslin,which has just been picked up by French department store Le Bon Marché. “In a knit,you can forget about putting stripes there.”
“Our striped jumpers have sold out to the point where we have had to create a second run but with dresses there are different challenges. We also have a horizontal striped dress,and it certainly hasn’t been one of our best sellers.”
Traditional reluctance to wear wide stripes is based on the belief that wider stripes make you appear wider,while vertical stripes make you appear taller. But there’s little truth behind the style myth.
In 2021,researchers in Amsterdam conducted three experiments using images of female models wearing horizontal striped dresses compared to solid-coloured dresses. Models wearing the horizontal striped dresses were perceived as significantly thinner.