Wirth has spent the past 14 years of her career at Qantas and has been chief executive of Qantas Loyalty,which includes its frequent flyer program,since 2018. Before this,she held roles including chief customer officer and group executive for brand,marketing and corporate affairs.
Qantas chief Vanessa Hudson said Wirth’s contribution over many years had been enormous.
“During COVID,Loyalty was one of the few parts of our business that was able to carry on,which took a lot of hard work and imagination. There are many improvements for customers in the pipeline that Olivia will continue working on with her team over the next few months,as part of setting this part of the business up for continued success,” Hudson said in a statement.
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Wirth said Qantas had been a huge part of her career and was grateful for the opportunities she had been given over the years.
“At its core,Qantas is an incredible company and brand,and I’ve loved being part of it. I’m extremely proud of what the team at Loyalty has achieved,and I’m looking forward to delivering more improvements for members before I leave.”
Wirth became head of the loyalty business byreplacing Jayne Hrdlicka,who made her own shock exit from the airline to becomechief executive of the A2 Milk Company. Hrdlicka went on to become the chief executive of rival Virgin after it was acquired byBain Capital during the pandemic,replacing Paul Scurrah.