With a more targeted audience – albeit a massive one – and a limited run of four weekends only (so far,at any rate),Taylor Swift:The Eras Tour is unlikely to come anywhere near topplingBarbie’s $85.8 million Australian yield.
The concert film could crack the top 30 by next weekend if it passes the $5.3 million lifetime gross ofShazam! Fury of the Gods. To break into the top 20,it will need to better the $9 million earned byThe Flash over its full cinema run,and to crack the top 10 it will need to ease pastFast X’s $16.9 million.
Box Office Mojo reports that globally,the three-hour-long concert movie had taken $US128 million by the end of the weekend. However,lags in reporting times mean three-quarters of that take ($US97 million) came from the US.
The true figure is certainly much higher than that. The reported total does not,for instance,include the Australian box office result.
Even so,Taylor Swift:The Eras Tour has already smashed the record for the biggest opening weekend for a concert movie in North America,more than tripling the $US31.1 million taken byHannah Montana and Miley Cyrus:Best of Both Worlds Concert Tour in 2008.