“When you compare and contrast the two,the growth Apple is showing is nothing special,whereas Microsoft has done a better job of executing and demonstrating earnings growth,” said David Katz,chief investment officer at Matrix Asset Advisors,which has positions in both.
“Microsoft also has a much clearer roadmap with AI,and it has done a great job articulating how that will accelerate growth to make its long-term prospects even more compelling.”
While both were part of the so-called Magnificent 7’s powerful rally in 2023,their fortunes have diverged this year. Microsoft has risen 3.3 per cent,supported by ongoingoptimism over artificial intelligence,while Apple has dropped 3.4 per cent amid rising concerns over its growth. It has been hit by at least three analyst ratings downgrades,according to data compiled by Bloomberg.
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Wall Street’s less favourable view on Apple suggests it would not be surprising if Microsoft maintained or even built on its newfound size advantage.
The average analyst price target for Microsoft equates to an upside of about 8 per cent over the coming 12 months,slightly above Apple’s return potential. Such a gain would result in Microsoft topping $US3 trillion in market valuation,joining Apple as one of only two companies to hit such a threshold.
Microsoft and Apple remain the biggest weights in the S&P 500 by far,together accounting for roughly 14 per cent of the overall index. Few other companies approach them in size.