“It’s not obvious that breaking up Coles and Woolies into smaller units would be regarded by court or by anyone as sensible. There would be quite a loss of economies of scale,” said Fels.
“However,the existence of the power is likely to have a big effect on business behaviour generally. It’s a huge stick,and a big stick is needed to make some parts of the[Competition and Consumer] act work more effectively.”
Fels pointed to section 46 of the act,which prohibits companies with substantial market power from “taking advantage” of their power by inhibiting rivals. He described this section as “relatively ineffective” with “very minor” penalties or fines,which made it difficult for smaller business to win cases against large companies with significant resources.
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“Business tends to not take too much notice of section 46. But if there is a chance of divestiture it would make a huge difference,” he said.
Legislative changes would not grant the ACCC itself power to break up a company:rather,the ACCC would be able to seek orders from the Federal Court,where it has found misuse of market power,to break up the business.