“If you think about other markets,like the two big Anglo markets,UK and Australia,our content travels extremely well. We know how well our content does on both existing legacy platforms,and it drives a significant amount of the viewership,” Perrette said.
“So the demand is there,and there’s unquestionably easy access because,ultimately,we don’t have a huge amount of local originals we have to invest in. There’s not a lot of other costs. And so those are markets where we are very confident[...] of being successful in a relatively short period of time.”
Perrette said the company would “be crazy not to do it” as it was already “leaving money on the table” with its current license deals.
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The comments are the strongest confirmation of the platform’s imminent launch in Australia to date. While Warner Bros declined to comment further on the specifics,multiple sources familiar with the plans,speaking anonymously for confidentially reasons,said it could be expected as early as the first three months of 2025,to coincide with a packed content schedule.
Max will be competing in Australia with the likes of Netflix,Binge,Disney+ and Stan,which is owned by Nine,the publisher of this masthead.
Following the merger between WarnerMedia and Discoveryin 2022,Max was formed as a combination of its HBO Max and Discovery+ streaming services,seeking to catch up with Hollywood studios’ digital platforms and Netflix.