Fast-forward to the current day,and the cost-of-living pressures and shorter career cycles have had an impact across the tertiary education sector,pushing universities to continue to refine the shape and delivery of their postgraduate programs to attract candidates.
Postgraduate enrolments have not bounced back from the pandemic as strongly as those for undergraduate enrolments,says University of Technology Sydney deputy vice-chancellor Professor Kylie Readman,who also cites cost-of-living pressures,increased awareness of the importance of balancing work and lifestyle,and shorter career cycles.
Shrinking numbers of Commonwealth-supported postgraduate grants and the increasing economic squeeze have driven more students to carefully weigh the value and cost of courses.
“Postgraduate education is a rapidly changing field,” Readman says. “Its nature and form and mode are changing fast and value for money really matters. A course has to result in a career improvement.”
The largest postgraduate fields of study at UTS are health,business,education and IT,reflecting a nationwide skew to practical and career-boosting postgraduate qualifications – particularly in shorter courses such as graduate certificates and graduate diplomas.
This growing appetite for short and stackable courses is changing the nature of postgraduate education in Australia. Students can opt to study for a graduate diploma or a graduate certificate qualification,knowing the qualification can be added to other short-course qualifications and form the basis of a higher degree.
“That’s really important for students now,” Readman says. “They like to know it’s possible they can translate,should they want to.”
Employer-driven,short-form credentials are another important development,she adds,with courses co-designed by employers and academic experts for as few as 300 students who learn the required skills and also earn an academic credit.
Sixty per cent of postgraduate students in Australia now study online,an option which suits an older and often working cohort of students.
Ryan O’Hare,the chief executive of Keypath,an organisation which assists universities – including 10 in Australia – to better understand the postgraduate market,says online postgraduate courses have been the dominant option for five years,a trend that began pre-COVID.
Postgraduate students are typically 25 to 45 years old,working full-time or part-time,and want to “upskill,reskill,change careers and stay relevant”,O’Hare says,adding that more than half of all postgraduate enrolments are in the fields of health,and society and culture,followed by management and commerce. Course flexibility is key and high-quality online tuition essential.
The ever-popularmaster of business administration (MBA) degree has been one of the most sought-after postgraduate courses across many universities over the past two years,he adds,followed by courses relating to a helping profession,such as psychology,counselling,public health,mental health,teaching and social work.
O’Hare says courses in information technology,such as data science,fintech,cybersecurity and analytics boomed during the pandemic years,but demand has fallen away since government subsidies were cut back.
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The dean and chief academic officer of Victoria University (VU) Online,Professor Chris Walsh,says almost all VU postgraduate online students have family responsibilities and full-time jobs,so flexibility is essential to allow them to manage their schedules.
The university offers most master’s degrees in 12 units,which means a student who can manage six units a year can complete a master’s degree in two years. Four-unit graduate certificates take about eight months.
In line with sector-wide trends,mental health courses have boomed at Victoria University.
“During COVID,we saw there was a lot of interest in mental health,” Walsh says. “People were isolated,without the same access to services.
“So,we decided to start a series of mental health courses at the postgraduate level.”
With demand boosted by the Victorian government’s decision to post a mental health worker in every school,these new courses – mental health,mental health nursing,and child and adolescent mental health – are now VU’s three most popular postgraduate options.
Walsh says postgraduate courses must be rigorously tailored to meet demand,and the university considers various elements in terms of launching new or substantially updated postgraduate courses.
These include industry trends in terms of available jobs,competitor analysis,student demand and employer demand.
“If you know employers are looking for students with these degrees and it’s a trend over time,that’s probably where we need to focus on creating a new course,” Walsh says.
More postgraduate stories fromCampus
Working reality:How do you work full-time,study at the same time and stay sane? Three postgraduate students who have done exactly that revealwhat it’s really like and what skills they needed to be a success.
The MBA effect: Thinking anMBA will work magic on your career? According to the experts,it depends on why you are doing it and how you use your new powers.