Nine Entertainment Co chief executive Hugh Marks has accused Google of downplaying its stranglehold over the news industry
ACCC chair Rod Sims says Google and Facebook's future payments to media companies will not be based solely on ad revenue,as the watchdog lays ground for negotiations.
Tech giants responded angrily to news they would be forced to pay publishers for content,while the government says there is"much at stake".
Treasurer Josh Frydenberg will impose a mandatory code on firms like Google and Facebook after losing faith in their work to reimburse Australian media companies for news and other content.
The competition watchdog is turning the spotlight on advertising technology services,announcing a new inquiry that it says will seek to make the sector more transparent.
Online giants Google and Facebook will face an ongoing competition watchdog investigation in a move aimed at protecting consumers.
There is now an opportunity for platforms and publishers to establish a set of common standards that provides transparency around the distribution of news content.
The government wants ratings to be updated to take account of Australians'rapidly evolving entertainment habits.
An international effort to strengthen tax collection from multinationals comes as the government outlines a broader crackdown on tech companies in Australia.
Scott Morrison signalled his government would not shy away from tougher taxation on digital multinationals as he mounts a broader crackdown on the tech giants.
Consumers probably won't feel the full effects,including a potential right to have personal information erased,for years.