“I’ve been a fan of the F45 franchise and training model since being introduced by my friend Mark Wahlberg,” Beckham said after becoming a global brand ambassador for F45.
The former Beverly Hills neighbours are now on opposite sides of a US District Court legal battle over shares in the company that Beckham was promised.
Wahlberg was a significant investor in F45 at the time of Beckham’s agreement and a director of the fitness group.
F45 started with one gym in Australia in 2013. It developed the global franchise on the back of 45-minute functional,high-intensity interval and circuit training classes.
Beckham’s firm DB Ventures Ltd (DVBL) alleges he lost more than $US10 million when F45 stocks he was promised were withheld until after the company’s share price plummeted from its IPO price of $US16 to below $US3 in 2022 – one year after the float.
His lawyers claim this delay cost him millions in potential profit.